Stop Identity Theft With Five Tips

Securely dispose of mailed account and personal information.

People regularly receive articles of mail filled with identity sensitive documents. Documents such as bank statements, merchant or credit card bills, and invoices etc. Often they are randomly discarded with the other common refuse set out for collection i.e. public domain. People tend to have this sense of security that articles in the garbage are inaccessible and safe from intrusion. All an identity thief needs to do is pluck a few envelopes from the trash and get to work. The most effective method to eliminate this from happening is to invest in a cross-cut shredder that has at least a 10 sheet feed capacity, can handle a CD or credit card, and has at least a cross-cut shred size of 0.156" x 1.562". These are general specifications that may vary according to manufacturer and personal needs. Keep in mind the smaller the shred cut the higher the security. Shredders of this type can be found ranging from $100 to $200. Compared to the average cost to recover from identity theft at approximately $6000, it is a pretty good little investment.

Establish a personal identity verification PIN for any account information or modification.

Typically the same accounts that come via the mail are accessible by phone to resolve issues, make payment or perform account modifications. Sometimes the only verification of the account holder's identity is established with some basic information being provided, which any savvy criminal is quite capable of accomplishing. However, place a call to each of the account customer service lines and request a security PIN be kept on file for that account, which can be a word or number. Each time the account is accessed by phone, the pin must be provided otherwise no access is granted.

Use the ATM card as a credit card only.

Keep in mind that an ATM card will debit the funds immediately from the bank account rather than extending a small loan interest free for 30 days which is basically what a credit card does. When using an ATM the transaction will pause and wait for the PIN to be entered. Shocking as it may seem, criminals actually pose as shoppers and observe consumers in an attempt to capture the PIN. There are also some interesting technical ways this is done as well. To prevent this from happening is to simply not use the ATM as such but rather as a credit card. Then no PIN is required although sometimes a zip code is requested which does not pose a problem. Should the clerk ask if the transaction is debit or credit reply the card is used as a credit card. The only time the PIN should ever be used is while inside the bank at the teller window or at an authorized ATM machine.

A strong password is the first line of defense.

Again, try to weigh the extra steps involved against the worst case scenario. The favorite password of choice is pet names or backward birthdays which are all about as useful as just not bothering to use a password. To be clear, any password can be cracked. There are free password-hacking programs available that can crack just about any password in minutes. However, ease and speed are the desired cracks and passwords that are strong or have a good Bit Strength do not accommodate. Passwords with at least 14 characters and using what I like to refer to as U.L.N.S. (combining upper and lower case letters, numbers and special characters) will provide a robust password not easily or quickly broken. If only 6 or 8 characters are available maintain the use of U.L.N.S. Every single account that requires a password should have a different unique password. Using the same password for all accounts means if one is hacked all your eggs are cracked. There are a variety of free and paid password utilities designed specifically for managing many passwords.

Avoid online bill paying through merchant websites.

Many banks and credit unions offer an online bill payment system from within their secured banking system. If they offer such a service, use it. Nearly all municipalities, private businesses, and credit card companies offer Web Payment options through their systems, sometimes adding the tempting offer of discounts for signing up for automated payments debited directly from the consumer's bank accounts. When a consumer uses the vendor website to pay online the vendor has been given a free pass into the private banking account of the consumer, albeit temporarily for that transaction. Even worse is if the consumer agrees to have automatic payments taken, which is an ongoing permission of unrestricted access to personal accounts of consumers. Because this is agreed upon by the consumer there is no protection to resolve disputes or outright theft. There is no protection of account information. When using the financial institutions internal systems, there is encryption and security and best of all, liability and responsibility protection.

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Creating an E-Mail Marketing Campaign That Masses Will Notice

Online streams accord too many ways to make money; all it asks from your end is sincerity and an eye for grasping the salient points. You have to be at the right place at the right time. Email-marketing campaign is a unique, economic and probing manner to showcase your product and services. Many starters use this weapon to bask in success. Here is how to create such a campaign with impact:

• Your newsletters have to be impactful and clear. Be steadfast in publishing your list of newsletters, displaying the specific pattern that you have followed. This strengthens your credibility. Work on your content; it should have the power to spread your intentions clearly and dynamically.

• If possible, use surveying agencies to zero in on a strong mailing list beset with potential customers. Ensure that they realize that there is something special for them just at the crossing. Your subscription form anyway should have strong visibility; short but crisp. This 'call to action' strategy gives a feeling of nobility and performance to visitors. Maintain opt-in lists to let the eager visitors be expectant about your future updates.

• Freebies are quite result-oriented, no matter where they are tried. You may encourage visitors to be profuse participating agencies into your blogs or other trends. Keep a horde of eBooks on topics related to your niche. This gains better word to mouth publicity than most strategies.

• Of course, you cannot ignore or sideline the worth of Social Media sites such as Facebook, Twitter and LinkedIn. Connect your efforts through these sites and rest assured that the visibility wears an exponential growth. Lace your profiles with potent and thought-provoking newsletters.

• Choose your options assessing as to how you would react to it. Never burden uninterested people with spam mails. Never send customers robust and over-pitched content. Your mail frequency should be rhythmic but not over the top and the servings should be light and delightful.

• Always give the visitors a clear vision that they have a stated exit whenever they need to. The system to unsubscribe should be layman-easy. Your privacy policy should be highly accessible; information should be secured and you just have to stand upright on this premise.

• Try and be innovative in whatever way you can. For instance, the content should be entirely original, and even the graphics and images should come out of an utterly new school of thought. The generally retained images have a mode of similarity; dare to be different. Work on strong and yet soothing templates. The visitors always have a soft corner for novelty.

• Update yourself with the rate of visibility that your campaign undergoes. If there is no methodical gradation instantly or in a short period of time, don't lose heart. Soft music takes time to strike the audience but then it haunts! Patience is a key here, especially if you wish to be an astounding success online.

These methods and strategies should invariably seal the success of your email marketing campaigns. Feel free to insert some of your own prodigal and penetrating ideas.

How To Formulate Online Marketing Plan With First 4 Steps (Part I)   Email Marketing Etiquette   Email Marketing Is The Future   How to Use Email Marketing to Increase Event Registrations?   

What Is The Future of Email?

The average business person gets about 50 emails per day. When they open their email and see all that "junk", all they do is glance through the titles and/or who is sending the email, and delete what they don't want immediately without even opening the email. Otherwise, they wouldn't get any work done.

So what is an internet marketer suppose to do to get their messages out to the masses? One important step for the marketer is to get back to the basics of network marketing. By that I mean direct networking with people. Get to know them. Have a personal relationship so they recognize your name and they will expect an email from you.

Everywhere you go, even grocery shopping, you run into people and you can strike-up a conversation. Of coarse, you don't immediately pitch your product, you first get to know if the person is open to chit-chat. Friendly people are open to friendly conversation. The conversation can work its way around to the business you are offering. If they seem interested, ask if they would like you to send them more information and get their email address. Getting a phone number usually makes people uncomfortable and you want to develop trust, so I would suggest handing them your business card instead. You will leave a professional opinion of yourself if your conversation is short and sweet.

So after meeting your potential prospect, you can send him/her a text message. But, do you really think that even after you went through meeting your prospect, that a long and boring email is going to inspire them to purchase your product? That prospect still has the option to decide they do not want to waste their time reading your email and delete it.

May I suggest a new approach. Consider sending a video email that is specifically customized to their business or interest. Video emails are today's best marketing tool. You can excite anyone in a 2-minute video. A busy person who would usually delete a 2-minute to read text document, would take the time to watch a 2-minute video. People are "visual". People like to see and hear a message. Video is here to stay and video emails are the future. That is why YouTube is so popular. Video excites and entertains people. The young entrepreneur would much rather watch a video about a product or service than read about it.

So where can you get or how do you create video emails?

Well, you can get someone to create for you a program, but that costs a lot of money. It's important to also compare what's available on the internet.

Internet Marketers if you want to get with the 21st century, start using video in your marketing online. You will see your business responses increase in opt-in replies and sales. After all, isn't that what it's all about?

Getting the message to the consumer is what it's all about. If they don't READ what your message is, then they need to SEE and HEAR what your message is. You can only do that with video products.

How To Formulate Online Marketing Plan With First 4 Steps (Part I)   How to Maintain a Clean Email List   Selling to Email List Subscribers For Profit   Bulk Mail Services - A Cost Effective Solution For Your Business   Email Copywriting - Hints and Tips   Email Marketing Etiquette   

How Effective Is Email Software for Email Marketing?

Email marketing can be overwhelming, especially if you are new to it. You might even be wondering about the efficacy of email marketing. There are many people who do not believe that this is an effective way of attracting and keeping business on your site. The truth is, however, that with a good email software program, email marketing can become a beneficial aspect of your business model.

Here are some things to keep in mind:

1. Remember that the hottest trend right now in marketing has to do with social media. Pages like Facebook and Twitter are getting a lot of traffic, and thus have attracted the attention of many marketing campaigns. Email marketing is something different than this, but there are still elements that should remain the same. For one, you don't want to bore your potential customers. Give them information that they can use and let them build up an interest in you and your products. The hard sell shouldn't come right off the bat; let them make sure that your information is useful first. A good email software program should take this into account. A newsletter function is important to incorporate for this reason.

2. Your email software should combine the traditional elements of email with the new trends of social media. Let your customers interact with you and other users on your site. The email should give them direct access through a hyperlink to your social media sites. Combining these elements is essential to your success. The easier it is for users to transition to your sites, the more likely they are to do business with you.

3. Your software is important. There are many rather expensive email software programs out there. Spend too little and you will have a limited and shoddy experience for your potential customers. Spend too much and you are just wasting potential profits away.

4. Email marketing is still very relevant in today's world of social media-Amazon does a very good job of emailing their customers-the trick is to find a method that works. Amazon's method is so successful because of their ability to specifically target different products to different individuals based upon their browsing history. Maybe your site isn't as tech savvy as Amazon's but there are important lessons to learn here: the biggest being that information that is more relevant to them is going to have better results when it comes to sales. Even if you are not comparable to the giant Amazon, you can use a more tailored approach to presenting information to your specific demographics that they will find to be the most useful. Your email software should make this very easy for you to accomplish.

5. One easy way to accomplish this is to segment your emails. Break up your information so that certain people get certain emails sent to them. This will help you pinpoint which products will be advertised to which people. It might not be as effective as Amazon, but it will certainly help you to improve your business and increase sales.

How To Formulate Online Marketing Plan With First 4 Steps (Part I)   Email Marketing Etiquette   Email Marketing Is The Future   How to Use Email Marketing to Increase Event Registrations?   Bulk Mail Services - A Cost Effective Solution For Your Business   

How To Ensure Every Website Visitor Becomes A Subscriber

As internet marketers, we all spend a lot of time planning, creating and producing our websites. Choosing themes, pictures and writing copy is a time-consuming job, but all extremely important when your aim is to have a high quality website. After all this is what the customer sees first and it therefore has to capture their attention and sustain their interest. People tend to make judgements regarding the quality of websites very quickly - probably because they know there are thousands more they can visit. It is so easy nowadays to access websites even whilst on the move, as people go about their daily business with mobile phone in hand! The internet can be reached at the click of a button and information accessed in seconds.

If a visitor discovers your website, then leaves fairly quickly, it is highly unlikely they will make a return visit. This means that if let's say 100 people visit, leave, never to return, you have lost a high number of potential customers. Fewer customers mean less money made from sales so it makes good business sense not to let customers slip away!

Many people suggest that one great method of ensuring visitors return to your site is to always be providing fresh and unique content. Although this is always something to be working on and can be very worthwhile, there is another more long-term method for you to consider.

A valuable exercise is to actually convert your website visitors into subscribers of your mailing list. This is easily done by having an opt- in form on your website, where the visitor leaves their name and e-mail address. After they sign up to be part of your mailing list, it then allows you to contact them again, perhaps with a chance to consider what you had to offer, or maybe a follow-up or different offers that they may be interested in. They become your customer! Having your own mailing list allows you the opportunity to build up trust with your customers. Someone who buys from you once is likely to buy from you again so a good mailing list is definitely worth having.

You intend your business to become viable and successful, making you the money you want, so converting all website visitors into potential customers is a fairly easy way to do this. Those with large mailing lists are the ones making the money!

I hope this article has been of interest to you and has given you some food for thought!

How To Formulate Online Marketing Plan With First 4 Steps (Part I)   Bulk Mail Services - A Cost Effective Solution For Your Business   How to Maintain a Clean Email List   Selling to Email List Subscribers For Profit   Email Copywriting - Hints and Tips   

Bridging the Content Gap in Your E-Newsletter

When compiling an e-newsletter, it's important to make it rich in content. Although it might seem like a huge undertaking, gathering fresh content is the easiest part of putting a newsletter together, especially when the subject is close to your heart because it means you know the distinct needs of your readers. With that one important aspect firmly in hand, you can go ahead and follow the steps below to create a great newsletter;

Always Write a Personal Introduction

A brief greeting to your community is always a great way to get the ball rolling in each email. It could be your chance to update your readers on the most recent changes in your organization and link them to your other social media like Facebook and Twitter using connect buttons.

Prioritize the Table of Contents

Your busiest readers will appreciate it if you highlight your articles at the top of the email because, not only will it allow them to quickly find the stories that interest them as soon as they open the email, but it will also give them a clear picture of the general direction of each newsletter.

Offer Expert Industry Best Practice Tips

Many readers gravitate to columns that offer guidance on how to escape and overcome certain industry challenges, therefore if you include such posts in your newsletter, it will become highly regarded as relevant and helpful. This platform will also promote you as an expert in your field.

Bring the Content Home With Community News

In case most of your readers live in the area, a section in the newsletter should include local industry news. Such stories, which the reader can closely relate to, generally create a buzz and could potentially start interesting conversations that could direct traffic to your pages.

Open the Boundary Lines With International News

Your readers will appreciate knowledge of international developments in regard to their industry. Such a column will promote your newsletter as an important resource for professionals whose businesses depend on fluctuations in the worldwide market.

Steer the Readers

Finally, a good conclusion with a sincere and direct call to action will be the best way to show the readers what exactly you would like them to do with the knowledge they have acquired. Remember to add your physical address and phone number at this point to streamline the connection process.

Therefore, making your e-newsletter personal as well as richly informative will earn you the trust and commitment of your current clients, and also win over many more in the process.

How To Formulate Online Marketing Plan With First 4 Steps (Part I)   Email Marketing Etiquette   Email Marketing Is The Future   How to Use Email Marketing to Increase Event Registrations?   How to Maintain a Clean Email List   

Make More Profit With Direct Email Marketing

Digital world is spectacular and so are the ways to do business here. You can do any kind of business online but to make it successful you have to follow definite rules. Apart from different lead generation strategies, marketing with the use of an email is a medium that has proven to be productive. Direct email marketing is an email campaign strategy in which a category-wise promotion is done to a targeted list of email subscribers. When done correctly, this type of marketing strategy can bring qualified leads to your business.

It is more profitable and efficient than any other type of advertising method because it permits marketers to link directly with their customers. By targeting particular area and knowing the habits of your customers, you can open a direct window into the requirements of your market. And, surely, the success of any business lies in searching and filling a particular requirement for a specific group of people. So by getting each individual personally, you have a much better opportunity to involve them in a discussion about what they need and how can you help them with that.

There has never been a more beneficial tool for achieving this type of direct conversation with large number of people than through direct email marketing. The software for e-mail marketing has the capacity to manage you statistics. This will represent information related to percentage that the email is open, clicked through or unsubscribed. In order to send a variety of e-mails, you wish to have a large address book and this can be done with the help of advance options of the direct email marketing software. This allows you to carry your contacts from completely different sources and imports can be done from MS office files or from internet contacts of the email service provider. An e-mail expert will help you go through this method with comfort.

E-mail marketing software also allows you to easily design a flyer that can be quickly distributed to your entire customer base. No extra costs for printing and mailing. Just a simple flyer that goes directly into your client's inbox, not in the spam folder.

Whether you are creating automatic emails, newsletter or sending advertisements about your services, this e-mail software enables you to stay in touch with your customers while leaving your office staff to do other projects. Easy to include in your advertising budget, this software is a peculiar addition to your product or service marketing efforts.

If done in a right way, direct email marketing has the power to generate business revenues at fast speed. Although, in order to acquire maximum satisfaction, it is essential to manage your e-mail campaigns correctly. Most of the companies face issues when it comes to manage contact information and other meaningful data while running an e-mail marketing campaign. In fact, some enterprises also hire a team to manage acquired data, which can ultimately increase overall cost of the organization.

If you feel that promotion of your products/services with the help of an e-mail can help in maximizing your business revenues, then there are a lot of email service providers available online that can help you to manage better. To obtain maximum benefit, always be sure to verify the reliability and features of the service provider.

How To Formulate Online Marketing Plan With First 4 Steps (Part I)   Bulk Mail Services - A Cost Effective Solution For Your Business   How to Maintain a Clean Email List   Selling to Email List Subscribers For Profit   

Mass Mailing: Success Oriented Advertising Solution

Branding is very important because it can increase your sales, not only one product but other products also associated with that brand.

Through brand awareness, people become acquainted and familiar with a brand and recognize a product by their brand name. To improve you're branding you should advertise your products, due to expansion of internet web has also become a biggest source of advertising. And these days mass mailing is the great tool for brand promotion.

For launching a mass mailing campaign you must have the knowledge about email marketing. Mass mailing campaign enables you to contact with right audience. You should have kept this points in your mind when create a mass mailing campaign:

A targeted emailing list: It is the basic element of a successful email campaign. A targeted mailing list means you send only those recipients who are really interested to receive your email and want to know more about your services.

A great subject line: The subject line is the central ingredient of email campaign and it is the important point to direct contact with clients to get success with desired result the subject line of your email campaign should be short and to the point.

Option to opt-out: It is necessary to provides an unsubscribe link at the bottom of your email to give opportunity to your recipients to opt out from your emailing list when they want.

Contact information: You have to need to include your contact information like address, phone number, your name, email address and website URL, in your message for making yourself accessible.

An easy readable email: Use sub headings and short paragraphs and no more than three paragraphs in your message. Keep the shorter width of your email text is more effective, This is because writing in shorter columns intensify readability.

Be personal: Establish personal relationship with recipient by customizing his mail, because now these days simple "Hi first name" or "Dear first name" is not the kind of response people expect. So you have to study their past behavior to customize their email according to their need.

Increase conversion rate at cheapest cost with high return of investment is the main goal of mass mailing campaign. It is the smartest choice to send out mails to targeted audiences with the use of bulk mailing services, because it is measurable and effective method of advertising for brand promotion. You can improve sales and build friendly relations with your clients so use mass email marketing for successful advertising.

How To Formulate Online Marketing Plan With First 4 Steps (Part I)   Selling to Email List Subscribers For Profit   Email Copywriting - Hints and Tips   Email Marketing Etiquette   Email Marketing Is The Future   

Integrating Social Media and Email Marketing

It's a well-known fact that linking your email and social media initiatives together can boost your marketing return on investment. Recent studies in the United States have shown that 17% of Facebook users are more likely to buy from you after 'liking' your page, avid social media users spend 13% more than the average user and refer business equal to 45% of the money they spend.

I've not seen a recent UK study but we tend to follow the US in many social media trends so I don't see it being much different. So, with the percentage of avid social media users across all ages going up year on year, you just can't ignore it. With this in mind, how can you use your email campaign to drive up 'likes' and get people sharing your content and, in turn, how can you use social media to drive up your email subscribers? Here are some very simple tips:

Using 'follow us' or 'like our page' social links in your email are very easy to incorporate and will help you drive traffic. Better still; create an email campaign to promote specific social events such as a new Facebook competition or a new group that you have created on LinkedIn. Use your email to raise awareness of your social media footprint and steer people towards it.

Use 'share' icons so that people can share your email content whether it be a special offer, a particular promotion or an event that you are planning. Encourage your email recipients to 'share the good news!' and make it easy for them to do it.

Create a YouTube account for your company and include informative videos about your products or services that you can link to in your emails. Videos on YouTube can become viral and help promote your business in many unexpected ways. They can also be embedded into your website and help with SEO.

Create a blog and become the voice for your industry. Link to your blog in your email campaigns and be seen as an industry expert and the 'go to' person for your particular product or service. Use your blog to drive 'opt ins' for your email newsletters.

Highlight your email campaigns on your Facebook timeline and provide links on your other social media sites to your email newsletter opt-in page on your website. This will help grow your email database.

There are numerous ways you can integrate social media into your email marketing and they can both power each other and ensure that your company gets talked about.

How To Formulate Online Marketing Plan With First 4 Steps (Part I)   Selling to Email List Subscribers For Profit   Email Marketing Is The Future   How to Maintain a Clean Email List   

Key Email Marketing Trends In 2012

Email marketing has emerged as a trusted direct marketing medium compliment with social media and mobile marketing. Email marketers are progressively focusing on content and UI design of email. With social media it is becoming more important for customer engagement. Having all these facts in mind, let's see what could be the key trends in 2012.

1. Creativity: I know, I know it's a boring start, but it is an important factor which could affect the results in a better way. It means your designs are very creative but old, they should be changed according to the new toys(mobile devices). It is not only about the mobile devices, but refreshing your design will make your subscriber curious. There are some factors which will emerge in 2012 to make email more creative and beautiful, like more HTML richness, graphics, images, etc.

2. Mobile Device: This will connect you to the previous point. What is the best thing happened to email marketers in last two years? Smartphones like Apple, Android (and their clones), they beat the less html friendly smartphones like Blackberry (RIM). This has made email the most performing activity by consumers on their present smartphones. So HTML rich beautiful emails will make much nicer on smartphones.

3. Personalization: There are still some people who impressed by the simple "Hello (First name)" type of personalization, but the majority of subscribers wants email personalization on the next level.

This year newsletter content will be made out of consumer data. All the history of buying behavior, website activity and customer relationship management data will be used to make emails as personal as possible. So the past data will help you learned more about your subscriber, so you can send him more personalized email.

4. Relevancy: Most of the marketers hate this term, but "relevancy" is the one thing which is not going anywhere soon. The top email service providers like Gmail, Hotmail etc are developing new ways to prioritize messages with a very personal approach.

Considering the features like priority inbox of Gmail and Sweep functionality of Hotmail, marketers must need to make sure the relevance of their content and offers. 2012 is all about offers specially made for recipients according to their need. Ignoring this fact will sure the loss of conversion, decrease in reputation and finally end up in junk box.

5. The year of Social Media integration: Email marketing with social media came strong in last year's result. Both showed solid growth in terms of business. As the business came more to understand the value of engagement, this trend is likely to continue. As a matter of fact businesses are embracing the idea of personalization in communication.

All these trends are going to make email marketing as the most used and reliable marketing channel in 2012. As we can see that Google is making SEO tougher by every update, so marketers are looking for new marketing channel which can be more reliable and economic as SEO and can give better ROI results, so email marketing is going to evolve more on its ground and can fill the space left by SEO.

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Top 3 Tips for Successful Email Marketing

Email marketing has been given a bad name from spammers and companies sending out mass unsolicited email campaigns. But when executed correctly, email marketing can be extremely effective.

If you want your email marketing strategy to make a difference, there are three things you need to consider.

What your email looks like:

Your emails must look good. They need to be well designed and they should read well. You should vary the size of your text and make titles and bullet points bold to add interest. It's surprising how much small details like this can keep your reader's attention. An email for marketing sometimes needs images too. These can be part of the design, your logo or even images of your product and team members. If you are planning to send out regular emails, whether they are weekly, monthly or annually, they should look consistent; colour schemes, layout, imagery. That way, you're maintaining and strengthening your brand identity.

What your email says:

Your email should contain an offer i.e money-off vouchers or a discount code. You have to encourage your subscribers to read your email and take part in your promotion. Your offer will be the focus and the draw of your email, so it's a good idea to include this offer in the subject box. But remember to keep it short and sweet. Your email should be punchy, concise and get to the point quickly. Don't ramble on in business speak. Instead, find a friendly, upbeat tone. Also, your subscriber wants to be addressed on a personal level, they're much more like to respond to 'Hey Tom', than 'Hi there'.

When and who you send your email to:

You need to send the email out to a targeted list of customers who have requested it. 'Subscribers only' means your customers will recognise your email and they're more likely to read it. Receiving emails you haven't requested is the online equivalent of cold-calling. Research shows that Tuesdays and Wednesdays are the most responsive days for email marketing. It makes sense that by Tuesday, your subscribers will have recovered from the previous weekend but by Thursday, they'll already be thinking of the next weekend. So, by catching them on Tuesdays and Wednesdays, you're far more likely to get through. Similarly, sending your emails out on the same day and at the same time means your subscribers will come to expect your emails, making them far more receptive to what you have to say.

If you follow these rules, then email marketing can be one of the most effective ways to communicate with your customers.

How To Formulate Online Marketing Plan With First 4 Steps (Part I)   Selling to Email List Subscribers For Profit   Email Marketing Is The Future   Bulk Mail Services - A Cost Effective Solution For Your Business   Email Copywriting - Hints and Tips   

Email Marketing Software Advantages

More and more merchandising realizes the significance of using email marketing software to boost their online standing. This isn't really surprising considering how advantageous this method is compared to the others indirect way of selling products. For those who are currently thinking about getting email marketing programs, following are some of the perks of this type of program.

Direct Client Contact

With email marketing, business owners can send sales pitches to a person's email address with just a click of a button. This direct approach is much more compelling than simply posting ads all over the website, making it more likely for individuals to follow links and make a purchase.

Tracking

Moreover, great thing about these programs is that they make it easy to track target market activity. All kinds of information starting from who received the files, who opened them and which messages elicited a response are vital for planning ahead. With this information, businesses will be able to gather information on what worked on their clients and what didn't. Based on this data, they can then structure another marketing pitch that will increase the impact to their clients.

Installation Options

Some programs can be installed on the computer and can be run independently while others need to be integrated with CRM software. This variation in choices makes the programs become easier for business owners to pick the best set up that would work for them.

Preset Actions

With software, business owners can simply schedule newsletters to be sent on specific dates and time, allowing them to concentrate on bigger concerns for the business. With the email marketing side taken care of, owners can deal with improving their product or service or even accumulating more names to add to their existing list. These programs are so advanced that individuals can have them set up to send messages weeks or even months ahead.

Inexpensive

In the long run, email marketing programs will prove to be an excellent investment. Studies show that ROI when it comes to online marketing, the results are pretty solid, allowing individuals to gain back their initial capital through sales. The cost of the program itself is little, depending on the sophistication of what the person purchases. In most cases, these programs come with a money back guarantee, allowing buyers to regain their money if they aren't happy with the results.

Note though, that not all email marketing software are the same. Individuals should take the time to find one with a good reputation in the industry. Choose marketing software that can be effortlessly customized to gather user requirements. Some of the features that might prove useful include, but are not limited to:

- Easy management of the people in the list. - Makes it possible for users to create groups, allowing them to send specific emails to specific people for highly targeted marketing approaches. - Makes it easy for individuals to subscribe and unsubscribe. - Offers statistics on the number of emails sent, which ones are opened and what email messages are forwarded to third party individuals. Tracking of how many emails generated direct sales, and which ones triggered un-subscriptions will also help a lot in creating new marketing pitches next time.

Reading reviews about the product will also help a lot in figuring out how it performs. Make sure to check out as many reviews as possible to get a clear idea of the program's advantages and disadvantages. With the right choice of email marketing software, online businesses should find their venture flourishing; keep in mind though that email marketing should only be one part of the process.

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Best Way To Choose Your Email Autoresponder

At the time when online business was started, there was no software to reply to the customer's or the users subscribed to the website. Every subscriber has to be sent mail individually which is a great mess if the numbers of users are in thousands.

Then, autoresponders came into act to send automatic pre formatted messages to the subscribers on a specific time, so as to get more traffic into the website. Before choosing the autoresponder for your online business, you have to know few points on the autoresponder.

Know about autoresponder

Autoresponder is a type of software that allows you to send messages to your subscribers or customers in bulk to save time and as well as ensure them to make business with you. You might have seen ordinary autoresponders in outlook express (out of office reply). But this replies back with a message whenever the mail is sent.

A sequential autoresponder is further more than ordinary autoresponder that will send specific mails to a group of email ids. Furthermore, it is divided as remotely hosted (hosted from other web server), locally hosted (hosted from your web server) and desktop hosted (hosted from your computer in which the complete software is pre installed, similar to an antivirus).

There are many types and huge variety of autoresponders available in the market. Thus, you have to first know your exact need and choose the right one needed.

Factors to select an autoresponder

Autoresponders provide many facilities based on the rate they charge for maintaining them. Firstly, the autoresponder has to be reliable.

Choose an autoresponder from a company that is well established and has good track record. The autoresponder must be compatible and flexible for your need. Choose the autoresponder that delivers your email at the right time and gives back a delivery note.

Autoresponders must allow you to expand your list, categorize them and there should be no email limit. Many autoresponders not only gives you feature of just delivering bulk mail, but also some analysis software about what your subscriber is really interested and to work towards that path to increase your online business.

If you are a new starter, always go for user friendly auto responders rather than those one which requires a coding. Some autoresponders do not reach the user's inbox but to the spam folder. Be careful while choosing the one's that reach the subscriber surpassing the spam folder.

Cost is one of the biggest factors while choosing the right software required. So, choose the one which suits your need and under your budget.

Before choosing an autoresponder

Always go for a trial version of the software before buying them. I prefer test driving the software so as to know whether it really suits my business and it boosts my business and if yes, at what rate.

Never get caught into fake advertisements and additional features those are not necessary for your website. Check the company's records for their service support after you install the software and read as many as reviews for the autoresponder possible before giving a try.

Look for necessary features such as import and export of mailing list, unlimited messages and campaigns. If you are hosting an online business, it is better to opt for remote or local hosting rather than desktop hosting as if hardware gets crashed, you will not be able to access the autoresponder and if you don't have a backup it becomes disastrous.

An autoresponder must be customizable with the mailing list and should adapt to the changes in list quickly as time is more important. You can't afford a newsletter being delivered a day late than the expected.

Though there are many free autoresponders such as mailchimp but I would suggest you to go for professional autoresponders such as Aweber, i-Contact, GetResponse, etc.

If you have just now started your subscriber list, start with a free autoresponder. But, once you reach a bunch of users, shift for a trial version and choose one that is professional.

Subscriber list is not an easy task to build and if you spam the users, you will annoy them and you will lose your business.

I would personally suggest you to try a trial version, know how the responder works and you can easily choose the one needed keeping your budget in mind.

Invest lot of time in choosing the best autoresponder as it is the core support for your online business.

Try preset autoresponder for specific days such as birthdays, New Year wishes, etc., and try to make your subscribers happy and get interested to your website again and again.

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Learn New Email Marketing Methods Through These Great Ideas

Your subject lines should be short and sweet. If your email subject is under 60 characters, you have a better chance of getting your customer's attention. Long subjects can be distracting and put people off. If you do not feel that you can keep your subject brief, put the most crucial information at the start of the subject.

Have a look at some examples of spam so that you will be aware of what to avoid doing. Sign yourself up for a random free email account and then post that email address in various places around the web. You will soon find that spam emails begin to roll in. Note what is done wrong in those emails, and avoid making those mistakes in your email campaigns. Your subscribers will treat you with more respect and pay more attention to you the further apart you stand from typical spammers.

Send a confirmation email to new sign-ups to ensure they really want to receive your email marketing. People will realize what they are signing up for and be less likely to receive emails they did not want. Though this might seem like a counter-productive act, it will help to protect your business in many ways.

Grabbing the reader's attention is key in a successful email marketing campaign. Getting it to that point might require a bit of trial and error. If something is not working for you, try a different approach. Even if you discover an area that works, always test new techniques which can be learned online or some other location.

The importance of remembering to use branding in your email marketing campaign can't be understated. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. This can help your readers instantly recognize you.

You should always get permission from your customers before you add them to your email list. Cluttered inboxes full of unwelcome offers can be annoying to most people. This can negatively impact on your business. Start off on the right foot by making sure your marketing efforts are appreciated.

Follow your competition by subscribing to their emails. Signing up with their email lists is an easy way to accomplish this. Being aware of their activities can help you make your email campaigns better than theirs. Look for areas that could use improvement, and do a better job. If they have promotions going on, create better promotions than theirs.

Keep in mind that the sole purpose of building an email list is to sell your wares. Each email that subscribers receive should move them closer to making a purchase. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.

Though email marketing works very well, many businesses run into issues. Many businesses have issues obtaining a lot of email addresses. Other businesses fail when it comes to planning out how they want to send out emails to their list. If you follow the advice provided in this article, your business should be able to overcome many of these issues. Take advantage of this advice and be sure your email marketing initiative produces results.

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